About

We came to go-to-market from the engineering side.

Most growth partners can tell you what to do. Fewer can open the theme and do it. Punde Commerce exists because the gap between a strategy deck and a shipped change is where most ecommerce growth plans quietly die — and that gap is an engineering problem as much as a marketing one.

  • In the Shopify ecosystem7 years
  • LocationsNYC, USA and Bengaluru, India
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Why we work this way

After seven years building themes, apps, and storefronts for brands, a pattern kept repeating — the strategy was rarely the bottleneck. The bottleneck was that nobody could ship it.

  • The deck problem

    Brands pay for a roadmap, then discover their agency cannot implement it and their developer was never in the room when it was written. Months disappear in translation.

  • Recommendations that survive contact with the codebase

    When the people writing the plan also know what the theme can take, the plan comes out different — and it comes out buildable.

  • Product data is not an afterthought

    We built our own Shopify app because every AI-search and feed problem we hit came back to the same messy catalogue. You cannot be recommended for what a machine cannot read.

  • We say no

    We do not run paid media, and we will tell you when a sprint is not worth your money. Scope honesty is cheaper than a bad engagement.

What we can actually prove

We are a new go-to-market practice built on an established engineering one. Here is the honest split between the two — with no invented growth numbers attached to either.

  • Attributify — live on the Shopify App Store

    Our own product-data app. It turns messy multi-vendor attributes into clean metafields, builds the feeds for Google, Meta, TikTok and OpenAI's agentic commerce, injects Schema.org for AI crawlers, and exposes an MCP server for agents. Public, installable, and the product-data layer underneath our AI search work.

  • Seven years of Shopify engineering

    Design, themes, apps, storefronts, and migrations for brands including Industrie Africa, Koibird, LashBox LA, Plantura, Oustao, Naughton & Bird, and Assots London.

  • Writing with a real audience

    An engaged following of ecommerce developers and operators who read the work on AI search, agents, and where Shopify is heading.

  • What we have not done yet

    We have not run a full multi-quarter GTM retainer to a published revenue outcome. That case study does not exist yet, so we are not going to show you one. When it does, it will be a real number.

See Attributify on the App Store

How we engage

  • Start with a paid sprint

    A fixed 2–3 week audit that produces a buildable roadmap. Yours to keep whether or not we continue together.

  • Continue into a retainer, or do not

    Roughly half of what we recommend, a competent in-house team can execute. We will tell you which half.

  • No handoffs, start to finish

    The people who write the strategy are the people who implement it. There is no handoff to a delivery pod you have not met.

Questions
  • Small and deliberately so. Punde Commerce is founder-led with a tight group of engineers rather than a layered agency. That caps how many retainers we take at once, which is the trade we have chosen — you work with the people doing the work.
  • Fair question, and the honest answer is that our engineering record is longer than our go-to-market record. What we would point to is that the failure mode in this market is the opposite one — strategists who cannot ship. We are starting from the harder-to-hire side. And the entry point is a paid sprint precisely so you can judge the thinking before committing to a retainer.
  • It is where we are deepest and where most of our clients are, but the go-to-market and AI-search work applies to any platform we can get into. If you are on something unusual, ask.
  • Premium and luxury fashion and beauty, from years of client work. That said, the pivot broadened us deliberately — the mechanics of scoping, measurement, and AI search are not vertical-specific.
  • The team works from New York and Bengaluru. Punde Commerce LLC is registered in Delaware, which is a matter of incorporation rather than an office. Most client communication is async across time zones, with scheduled working sessions when it matters.
  • Yes, and the timing works better than it does with most agencies. Bengaluru is two and a half hours behind Singapore and Hong Kong and four and a half behind Sydney, so a normal working day overlaps yours — you get answers inside your own business hours rather than the next morning. A London or New York agency is five to thirteen hours out of phase with all three.