Services
Everything between the plan and the live store, done by the people who will build it.
Most partners hand you recommendations and leave the building to someone else. We scope the work, build it, get it live, measure what it did and keep it running — storefront, custom apps, tracking and AI-search infrastructure included. This is not a menu of services; it is one system where each part feeds the next.
Book a discovery callScope — decide what to build
Every engagement starts by turning what you want to happen into something that can be built. Not a strategy deck — a plan with the technical work specified closely enough to ship.
Scoping & build planning
Requirements, a sequenced roadmap, and honest estimates. We work out what your store actually needs, in what order, and what each piece costs to ship — so the plan survives contact with the theme.
Platform assessment
Whether you should move at all, and to what — Shopify, Shopify Plus, or a headless build on top of it. Costed honestly, including when the answer is to stay where you are and fix what is there.
Build — the part most partners cannot do
This is our edge. The people who write the plan are the people who build it — the migration off your old platform, the storefront and its design, the apps and integrations around it.
Replatforming & migration
Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud or a custom build, moved to Shopify — or to a headless build on top of it — without losing the catalogue, the customers, the order history or the rankings you spent years earning. Scripted, rehearsed migrations rather than a one-shot export.
Storefront development, theme and headless
Designed and built by the same people — Shopify themes, Shopify Plus, and headless storefronts on Hydrogen or Next.js. Launch included. Markets, currencies, duties and B2B wholesale wired in when you sell across borders or to trade, and the performance and conversion work that keeps a luxury store feeling like one.
Custom apps & integrations
The private apps and Shopify Functions for the rules your business actually has, and the connections to what runs it — ERP, 3PL, POS, PIM, and the catalogue feeds for Amazon, TikTok Shop and Google when a marketplace is on the plan. We ship our own app on the App Store; we build yours the same way.
Grow — compound what works
Once the store is built and measurable, we grow the channels you own rather than the ones you rent. Where a channel needs content or campaigns produced at volume, we will say so and point you at people who do that well.
AI Search Optimisation (GEO)
Making your catalogue usable by ChatGPT, Perplexity, Claude, and Google AI Mode — product data depth, entity work, crawlability, and the feeds that let an assistant put you in the basket, not just cite you. A fixed-scope build, backed by Attributify, our own product-data app, and honest that the bigger lever is being talked about off your site.
Organic foundations
Technical SEO, site structure, and the content architecture that lets Google and the assistants in front of it find what you already have. We build the foundation; we will tell you plainly if what you need next is a writer.
Retention & lifecycle systems
Email and SMS flows built and wired to real purchase data, segmentation that reflects what customers actually did, and reporting that shows what repeat revenue is doing. Campaign strategy and copy stay with you or your agency; the plumbing is ours.
Measurement & attribution
Server-side tracking, clean event data, and an attribution layer you can actually trust — so you can see what is driving revenue and put budget where it works. Built into the store rather than bolted on, because a growth plan without measurement is a guess.
Run — keep it working
A store is not finished at launch. Platform changes, app conflicts and the Friday-evening checkout bug all need someone who knows the build — and the same knowledge can take the manual work off your team.
Maintenance & support
An ongoing retainer for the store we built, or one we did not. Theme and app updates, Shopify platform changes, performance, fixes, and a person to call. Scoped to your store and stack on the discovery call, not sold as a tier off a shelf.
Internal AI workflows
The other half of AI — not being found by it, but running on it. Product data enrichment, content and merchandising workflows, support triage, and reporting, wired into your actual stack so your team stops doing by hand what a pipeline should be doing overnight.
Start with a sprint
Rather than buy services blind, start with a paid audit sprint. You get a prioritised, buildable roadmap across exactly these areas — and you keep it whether or not you continue with us.
Book a discovery callThe sprint fee is credited against your first month if you continue into a retainer.
Questions
- Do I have to buy all of this?No. The sprint tells you which of these actually move your revenue, and you start there. Most clients begin with two or three.
- Can I hire you for just one service?Yes for replatforming, storefront builds, custom apps, AI Search and ongoing support — those run well standalone. Measurement, retention and organic work best connected, because their value comes from feeding each other. We will be honest about which is which for your case.
- Do you design the storefront, or just build it?Both, ourselves. Design and build are done by the same people, which is why what gets designed is what gets shipped — there is no handoff where the layout meets the theme and loses. If you already have a designer or a brand book, we build to it.
- Do you offer ongoing support after launch?Yes. A maintenance retainer scoped to your store — updates, platform changes, fixes, performance, and someone to call. It covers stores we built and stores we did not. We quote it on the discovery call rather than selling tiers off a shelf, because a five-app theme and a headless build with an ERP behind it are not the same job.
- We are on Magento or WooCommerce. Will you tell us to move?Only if the numbers say so. Platform assessment is part of every sprint for a store that is not on Shopify, and it is costed both ways — what it takes to move, and what it takes to stay and fix what is there. We have recommended staying. When moving is right, the migration is scripted and rehearsed before it is real, and nothing you spent years earning — catalogue, customers, order history, rankings — is left behind.
- Do you do brand positioning or messaging?Not as a service. Every audit checks whether your storefront says what you sell clearly enough to convert a cold visitor, and we fix the on-site copy that follows from a build. But value-proposition and brand-narrative work is a specialist's job, and we would rather refer you to one than sell you a version of it.
- Do you handle Amazon or TikTok Shop?The integration, yes — feeds, catalogue sync, and the tracking that keeps marketplace revenue visible next to your own store. Running the marketplace — listings, Amazon advertising, account health — no. Same answer as for paid media — we will say so and refer you to someone who does it properly.
- Do you run our ads?No. Paid media is deliberately out of scope — we do not have in-house media buyers and will not pretend otherwise. We advise on creative and tracking, and refer the buying to a trusted partner.
- Where does a project actually start?A paid audit sprint. It is the fastest honest way to find out which of these services you need, and in what order, before committing to a retainer.