Shopify

We took a production Shopify storefront through the full answer-engine treatment, testing every recommended tactic against primary sources before shipping it. This is what survived, what we skipped, and the distinction almost everyone gets wrong.

A production-earned checklist for taking a real headless Shopify store live — architecture, Shopify wiring, a provider-hosted checkout, customer accounts, SEO, and the traps waiting at every seam.

For a lot of small brands, a cheap AI stack now delivers more than a mid-tier agency retainer. After seven years in the Shopify ecosystem, here's what that actually means for who you should hire — and when.

Autonomous optimisation tools like pi-autoresearch run hundreds of experiments against a benchmark while you sleep. Here's where they genuinely help on a Shopify theme — and where they don't.

AI assistants are already recommending products to buyers who never see a search results page. Most Shopify stores are invisible to them — and the fix is more structural than a single file at your site root.